Immersive entertainment is the answer,” says Enklu CEO Ray Kallmeyer.
Modern audiences want experiences that are dynamic, interactive and shareable on social media.
OTHERWORLD COLUMBUS MOVIE
Immersive entertainment fills a void that used to be filled by movie theaters. “People crave social experiences that they can’t replicate at home. Like mega must-see art exhibitions of the past, the new immersive entertainment can be family friendly, serve as an original date or simply be a compelling excuse to get out of the house. The distinctive attractions were already surging in popularity before the pandemic and now are driving foot traffic as the appetite for live events explodes in a post-lockdown era.
Those involved in these endeavors are mixing VR, AR, haptics, 3D projection mapping, motion capture, RFID cards and other technologies with older diversions to create new forms of art and entertainment, and building networks of venues to host successor immersive experiences. It may transform malls, museums and theme parks along the way. Meow Wolf’s interactive psychedelic fun houses, Dreamscape’s full-roam multi-player VR adventures, immersive Van Gogh exhibits, and experiential art and entertainment are all part of a growing new ‘experience economy’ that involves both traditional and ‘immersive’ artists. Immersive entertainment is selling out venues all over the world.
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